Getting your Trinity Audio player ready... Steve Jobs said it first in 1996: Content is king. And countless marketers, strategists, and industry leaders have chanted this three-word mantra ever since.

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. In an on-demand, digital-first world where one’s first ...

Being upfront about your business practices is key. This means being clear about where your products come from, how they’re made, and what your company stands for. If you make a mistake, own it.

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

In the competitive market of insurance and financial services, the adage "more content, more leads" holds true. However, crafting a successful content marketing strategy requires more than just ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic ...