Chief creative officers (CCO) have come quite a ways from the Mad Men era. Gone are the days of hard drinking in the office, overnight work days and a my-way-or-the-highway approach to copy. Modern ...

Delve into the latest findings from the Propolis Community Index, showcasing pivotal trends and strategies in the B2B healthcare sector. Crafted from data collected up to April 2024, this ...

The question isn’t whether artificial intelligence (AI) will shape healthcare marketing — it already is. The real challenge is how healthcare marketers can harness AI’s potential while safeguarding ...

The digital marketing landscape is rapidly changing, as is the creative use of tools and mediums required for successful digital marketing campaigns. This is particularly true in the heavily regulated ...