Curation offers a practical approach to delivering value for both ad buyers and sellers. It also serves as an effective method for adapting media buying strategies to address challenges like signal ...

Miraomics, Pythia Biosciences and LatchBio released a 30 million cell atlas spanning over 150 indications, 200 tissue types ...

Solar panels now double as shade for sheep and a tool for rural energy production in Georgia, where some farmers are ...

Google's curation tool and streamlined programmatic workflows, ... Curation: Allows agencies to easily discover and activate curated inventory packages and data segments from trusted partners; ...

Tip: It can be tricky finding the right content—and, admittedly, all content curation tools are not made equal. Depending solely on them for finding the right content mix will not always work. Myth 6.

Google is rolling out new curation tools within Google Ad Manager to help media agencies more easily discover and activate the best publisher inventory and audiences for their advertising campaigns.

We explore how curation is reshaping audience engagement strategies and transforming the outreach of brands in a saturated digital marketplace. Appealing to New Audiences Curation is not merely an ...

Wakelet is a free curation tool that allows users to save any type of digital content, organize it and share it. It's also a great collaboration tool (group collections) to share ideas, inspiration ...

The startup, called Classify, aims to evolve contextual and semantic targeting beyond keyword-based taxonomies. It offers buy-side deal curation tools, as well as a sell-side product for publishers to ...

These discoverability and curation tools, however, can also be utilized to target marginalized individuals, which is a ...

Google introduced a suite of new features within Google Ad Manager to streamline media buying for agencies, including a new “curation” tool and enhancements to programmatic buying workflows.