When you look at the modern business environment, you will see how growth no longer depends only on marketing reach or ...

The funding points to a shift away from bloated systems toward faster, AI-driven CRM platforms built for execution.

A customer relationship management (CRM) database is a resource that contains all customer data that all departments within an organization can access. These data include customer information, sales ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

The current CRM scene keeps advancing at a rapid pace, with innovative companies now leaning toward options combining ...

You might know Klaviyo as a B2C email and SMS marketing automation platform, but that's just one piece of a more complete customer platform. The company recently announced some new capabilities that ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Here's a reality check that should concern every business leader: According to IDC, only 24 percent of organizations have access to fully integrated customer data across their technology stack. That ...

Create a CRM using Excel with dropdown customer selection and FILTER plus XLOOKUP, saving time while keeping leads and deals organized.

HubSpot, a provider of marketing automation and customer relationship management tools, announced the launch of what it calls the first CRM deep research connector with ChatGPT on June 4. The ...

Customer relationship management software leader Salesforce ($CRM) is stumbling toward the end of 2025, down roughly 20% and ...