The 2025 season is a big deal for Dale Earnhardt Jr. and JR Motorsports. The old No. 8 font from the DEI days is coming back. Sammy Smith will rock the iconic number on his Chevrolet next NASCAR ...

A fter speculation surrounding the iconic DEI trademark for the No. 8 font made famous by Dale Earnhardt Jr. brought forth a number of theories about the future of the Hall of Famer, he addressed ...

Dale Earnhardt Jr. has announced a change to ... The 26-time Cup race winner acquired the rights to the DEI-style number and font late last year, allowing the team to sport it for the 2025 NASCAR ...

A dispute between a pair of pro athletes who both use the number 8 has been resolved, thanks to a change in font. Earnhardt and his ... mark that resembles the No. 8 car Earnhardt raced with in the ...

Dale Earnhardt Jr. and Kelly Earnhardt Miller were able to secure the trademark after Teresa Earnhardt let her trademark expire last summer. The trademark for the “8” font that Sammy Smith ...

Talladega Superspeedway has temporarily banned the public display of Dale Earnhardt Jr.‘s number 8. The news was ... I learned that it was that JR Motorsports font. And we weren’t ever gonna ...

It's just a number, right? Wrong. Last week, reports surfaced of a legal dispute between Baltimore Ravens quarterback Lamar ...

NASCAR legend Dale Earnhardt Jr. made an application for trademark protection as to a specific version of the number ... that it was that JR Motorsports font. And we weren't ever gonna use ...

Dale Jr., however, is now attempting to trademark the number itself, stylized in the fashion it was on his car. He filed the application last December. But Jackson argues that Earnhardt's ...

Jackson's attorneys filed a notice of opposition with the U.S. Patent and Trademark Office this week against NASCAR Hall of Famer Dale Earnhardt ... number style that is in a different font.

Dale Jr., however, is now attempting to trademark the number itself, stylized in the fashion it was on his car. He filed the application last December. But Jackson argues that Earnhardt’s ...