Wilmington, DE - January 26, 2026 - As artificial intelligence continues to transform how consumers discover and engage ...

Data quality named the top priority for improving marketing performance, according to Adverity’s survey of CMOs across the US, UK, Germany, Austria, and Switzerland LONDON--(BUSINESS WIRE)--Adverity, ...

CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.

In 2020, when Google first announced its plans to eliminate third-party tracking cookies, it sent marketers scrambling for alternative data sources and new marketing strategies. Now, with the recent ...

In order to become more effective, we can focus on four IQs for smarter marketing: data, search, social and cultural IQ.

Over the past year, I’ve seen more change in marketing than in the decade before it. And not just because of AI, even though it’s clearly been the spark. What’s happening goes deeper than AI and it’s ...

Does your business spend too much or too little on sales and marketing? And is that money spent in the right places? To answer these questions, you need to know how much it costs to acquire and retain ...

Social data refers to publicly shared information on social media platforms. Discover how it's used for marketing, its advantages, and the risks associated with data breaches.

Data Ready for CDPs simplifies the process of collecting, cleansing, organizing, and transforming data into the structured format that CDPs often require, enabling data and marketing teams to import ...

Building relationships between marketing and data security teams is a growing priority for CMOs, but one-third of those partnerships struggle with collaboration, according to a new report from the CMO ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

Role evolution focus. The chief marketing officer now leads not just branding but data, customer experience and cross-team strategy. Data and creativity. CMOs must combine data insights with creative ...