In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

Today’s data-driven marketing reality is practically unrecognizable compared to the industry landscape of just five years ago. The number of marketplace shifts that have happened in that seemingly ...

Members of the editorial and news staff of the Los Angeles magazine and the Engine Vision Media Network were not involved in the creation of this content. The volume of data that can be used to build ...