Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

The growth of 5.4 percent since the last census in 2010 reflects fears of a looming demographic crisis - Copyright AFP/File NOEL CELIS The growth of 5.4 percent since ...

The national conversation regarding social justice that began this summer launched a wave of overdue introspection across corporations both big and small. While devising strategies to elevate minority ...

If your target market segment is 'millennials' or 'baby boomers' or any general demographic, you are doing it wrong. So I was leaving work one day and walking to the bus stop when I saw a group of ...

Nothing lasts forever. Industries transform. Products evolve. Consumer tastes change. As you market your business, things will happen. That’s why it’s important for marketers to be open-minded. If you ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Demographic, economic and regulatory developments in Algeria appear to bode well for the country’s insurance market, which looks primed for growth, ...

Effective marketing plans start with the assessment of your marketplace, and senior citizens make up a sizeable portion of this demographic. Marketing to seniors involves establishing a relationship, ...

Kimberly-Clark is well-positioned for steady growth, driven by an aging population and a strategic focus on innovation and higher-margin products. KMB's Adult Care segment benefits from demographic ...