The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times. In the article 5 Signs Your Dashboard Needs An Update, I discussed how a ...

When's the last time you updated your analytics dashboard? If you can't remember, it might be time to refresh. When was the last time you updated your analytics dashboard? Too often, we think a ...

Emilio Basaldua is vice president of analytics enablement within RAPP’s Marketing Sciences Centre of Excellence, where he brings analytics technology solutions to clients across the RAPP U.S. network ...

Digital analytics process data from various sources to help businesses keep track of their products/services and performance online. Armed with reliable data, companies can improve their sales ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

The success or failure of a digital marketing dashboard is closely linked to data visualization: Focus on users and their tasks, and you're likely to succeed; focus purely on data visualization, and ...

MCTA Mumbai upgrades digital marketing courses with AI tools, performance marketing labs, and job-ready training.

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. To ...