In 2025, direct mail got smarter as marketers embraced intentional strategy. Here are 10 lessons to help boost your results in 2026.

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

Houston, Texas--(Newsfile Corp. - October 14, 2024) - Direct Mail Alert is excited to announce the launch of its latest 5-part series, titled, "Unlock the Power of Neuroscience in Direct Mail ...

Digital media is significantly expanding the opportunities for printed direct mail campaigns. NAPCO Research has launched a comprehensive report, Direct Mail and Digital Media: A Winning Omnichannel ...

Marketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels struggle to balance those forces.

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

Direct mail is making a comeback—but this time, with automation on its side. Marketing teams seeking efficient, repeatable ways to connect with their audience are turning to automated direct mail for ...

Republicans are flooding key battleground states with direct-mail campaigns attacking Vice President Kamala Harris, portraying former President Donald Trump as a defender of Social Security, and ...

Alison Parcell is a marketing analyst for Hallmark Consumer Services, contract packing specialists. Think of direct mail campaigns, and chances are, printed letters promoting goods and services will ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...