R unning a business today means navigating a competitive landscape where effective marketing, strategic planning, and strong ...

Affiliate marketing is one of the most appealing online business models. It combines low risk with high-reward potential, ...

Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing.

Brands must adopt strategic promotion techniques to stand out in the competitive marketplace of the booming e-commerce ...

She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. Day trading is a strategy that involves buying and selling financial ...

How can you make your brand's Twitter presence more impactful? An infographic (below) from TrackMyHashtag, which was based on this post, looks at strategies for boosting your Twitter marketing.

This series breaks down some of the most effective marketing techniques for small businesses and shares standout examples of how companies can use them to strengthen their brand and build community.

With 79% unsure if last year’s holiday marketing strategies were successful, it’s clear that many small business owners need to focus on creating an effective (yet also practical and manageable) ...