Good email design is a critical part of ensuring a high response rate. A major frustration within the industry is the lack of standards to guide designers when creating HTML email. Though there isn't ...

Overview Marketing rewards focus and discipline, not constant posting or chasing every new platform.A simple plan works best ...

Getting your permission-based email marketing emails into the inbox and ensuring that your email design is just right are closely related. Here is some useful information on the nexus between the two ...

Brands achieve high ROI with their email only when they follow well-curated email marketing practices. And it begins with design. Here are seven design best practices that email marketers should ...

User experience is what dictates the modern consumer domain. People are attracted to brands that provide an excellent user experience. In order to provide a good user experience, it is important to ...

Megan Louw, brand manager at Demographica, South Africa's largest digital email and mobile advertising company, champions the cause of clean, simple but strategic email marketing design. This is based ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...