Customer satisfaction and loyalty are at the core of most customer-centric organizations' business goals because a satisfied and loyal customer means increased sales, referrals and profit margin.

Every healthcare entrepreneur aspires to see their digital health platforms or applications widely used. In 2021, however, research by Accenture found that 30% of patients selected a new healthcare ...

With inflation remaining top of mind for consumers and competition from private labels intensifying, maintaining customer loyalty has become a growing challenge for brands. One powerful tool to boost ...