Consumers are increasingly realigning toward conscious consumerism, where they want to buy from brands aligned with their ...

Ethical consumerism is a sphere of action where the contrasting values and behaviours of market and social purpose interact. As a hybrid phenomenon, it presents an analytic and empirical riddle.

While the potential of neuromarketing and emotional AI is immense, it comes with significant ethical challenges.

As the digital world continues to evolve, consumers are becoming increasingly aware of the ads they encounter online. With the rise of targeted advertising and the vast amounts of data collected from ...

"Ethical marketing practices." Surely the phrase is an oxymoron. Or is it? Today, many people want to be more environmentally and ethically conscious when making product purchases. At the same time, ...

So, as we all do our bit to reduce our carbon footprint and practise more ethical consumerism, should we also be extending the same focus to the most intimate part of our lives: the bedroom?