While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

Purple, a color often associated with royalty and creativity, isn't a true color of light. Instead, it's a creation of our ...

Scientists have discovered that purple, a color not found on the light spectrum, is a brain-created illusion when red and ...

Optical illusions have captured human imagination for centuries, convincing the mind to see things in a way that differs from actuality. Such interest ...

Take a closer look at the arrangement of the tires and the patterns they form. Look for subtle changes in texture or shape that might indicate the presence of the bird. Scan the image systematically, ...

Test your visual IQ with this tricky optical illusion! Can you spot the hidden light bulb in 5 seconds? A brain teaser for ...

This is called color constancy. Motherboard spoke to ... If you just can't over this optical illusion, Kitaoka has plenty more available for you to marvel over on his Twitter.

This optical illusion is going viral ... Try looking for a slight difference in texture or color that doesn't quite match the rooftops. Were you able to spot the hidden feline?