I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...

Sometimes companies release ad campaigns that simply miss the mark. And while all businesses occasionally have bad ideas, a few of these ads have sparked public outrage after being deemed downright ...

Have you ever felt overwhelmed by the idea of running Facebook Ads? You’re not alone. For many small business owners and beginners, the platform can feel like a maze of options, leaving you wondering ...

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

Sydney Sweeney's recent partnership with American Eagle Outfitters has generated substantial online criticism. The ad campaign, which focuses on the company’s new line of denim products, is centered ...

American Eagle Outfitters shares soared into “meme stock” territory — after the teen retailer revealed Sydney Sweeney is leading a steamy new ad campaign for the fall. The company’s shares rose more ...

Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost per lead (CPL) climbed 21% year over year to $27.66. By ...