One of the great new features in Facebook Advertising is mobile app install ads. If your nonprofit has a great mobile or tablet app, Facebook is a good way to increase awareness and encourage ...

Facebook has moved to link its app install ads with custom in-app purchase pages upon completion of each app download to create a new tool for direct marketers seeking to sell their products and ...

Advertisers can now serve autoplay video promotions within Facebook’s mobile apps as part of their app install ads, one of a string of buying, creative and targeting tools the social network hopes ...

As the mobile app marketing landscape evolves at lightning speed, I’m reminded how important it is for marketers to constantly assess new ways to identify and reach their most loyal customers. Savvy ...

Facebook's Mark Zuckerberg spoke frankly on the subject of mobile app install ads during the company's first quarter earnings call, naming them "one of the most important new ad products" offered by ...

With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...