Leaders can use this framework to convert local identity into repeatable value—without falling into heritage marketing, soft ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

“Now more than ever organizations are turning to the next generation brand of self-service BI to answer strategic questions and power sophisticated workloads that critically impact the business,” said ...

Brands chasing growth through new segments often alienate their most loyal customers. Here’s how to manage segment conflict before it breaks your brand. Segment conflicts matter. Customer segments ...