In my last piece, I wrote that a CEO’s job isn’t to know everything—it’s to create the conditions where the smartest ideas win, no matter whose they are. Today, I want to unpack how I do that in ...

The B2B sales pipeline is a game-changer, because it helps identify target prospects, build tailored messages, and facilitate follow up on leads in ways that save you time, money, and resources. Sales ...

In most businesses, the sales team will talk about a funnel of opportunities that will mature into closed deals. They may have a waterfall spreadsheet showing the sequence of sales stages and ...