Beano Brain released its "Coolest Brands 2025" report and here's what is shows about Gen Alpha's interests. Kids are falling in love with classic brands like Pokémon and Hello Kitty, often discovering ...

“Chicken Banana” is far from the first novelty song to become a hit with kids. Petré pointed to “Baby Shark,” the 2010s ...

A seemingly random number has taken over American classrooms, leaving teachers bewildered and students energized. The phrase 6-7, shouted with particular emphasis on the second syllable, has become ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

Gen Z grew up knowing that friendship means real connection — messy conversations, inside jokes, even the occasional fight. Now, many teens are watching Gen Alpha (kids born 2010–2025) grow up in a ...

Gen Alpha are growing up very differently to their millennial and Gen Z parents. It’s going to change how they interact with ...