The moves, announced at this week’s SAP Global Partner Summit, include a new go-to-market and revenue-share plan for partners, a new dashboard for tracking partner interactions with SAP and ...

Zscaler, Inc.'s growth is fueled by GenAI adoption, reshoring trends, and zero trust security. Click for my updated look at ...

The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...