Every April, patrons walk into Augusta National Golf Club and spend without hesitation. Hundreds of dollars in the Golf Shop ...

What are you wearing? If it's golf apparel, there's a decent chance it has a logo on it. A course crest on the chest. A name stitched on the sleeve. A quiet signal to anyone who knows how to read it.

Seen for the first time this year at Augusta National Golf Club is the ANWA logo on cups and the famous green wrapping on the sandwiches.