Google is reportedly going to pay $100 million to settle a 14-year-old class action case for allegedly having its Google Ads (as then known, AdWords) serve ads outside of the geographic regions the ...

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned. By Nico Grant Nico Grant reports on Google and its related companies from San ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Dive into the world of Google ad auctions and unlock the secrets behind ad placements and costs. Discover why CPC may not be the most valuable metric to evaluate your advertising success. Since the ...

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is ...

Google has lost yet another huge monopoly case — and the search giant is still facing another antitrust-related trial later this month. On top of that, the company just received an antitrust cease-and ...

WASHINGTON, Nov 14 (Reuters) - A final plea by Alphabet's (GOOGL.O), opens new tab Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to November 21, the ...