Google's Gary Illyes explains how web standards benefit SEO, focusing on the differences between robots.txt and sitemaps. Web standards help ensure that websites are interpreted in the same way across ...

Google connects Gmail and Photos to AI Mode. Hostinger data shows AI training bots blocked while search bots expand. Mueller ...

On January 22, 2026, Google introduced a major update to its core product with the rollout of Personal Intelligence inside AI ...

We probably won’t see chunking go away as long as publishers can point to a positive effect. However, Google seems to feel ...

Insights into today’s SEO landscape, from the value of brand authority to the SERPs' evolution and why AI-powered search demands new skills. SEO is far from dead – it’s simply changed beyond ...

In a landscape where Google’s updates can rapidly shift search rankings, staying visible requires more than basic SEO tactics. Here are seven advanced strategies, from structuring content around topic ...

“Good SEO is good GEO.” That’s according to Google’s Danny Sullivan, a director within Google Search, and former search liaison Why we care. You can believe Google if you want. But we’ve tried to ...

SEO in 2025 will focus on adapting to AI-driven changes, voice and visual search, mobile-first design and building trust. Optimizing for mobile usability and visual discovery is crucial for rankings.

Google's John Mueller said that link spam left in the comments section have no effect on Google Search or SEO, (and maybe ...

For the past week, we've been discussing how most of the third-party tracking tools have been showing much calmer and cooler search ranking volatility. This is all while the chatter within the SEO ...

Google is explicitly identifying people it understands to be content creators. This article explains how we know that Google is recognizing content creators, why it’s important and what SEO ...