"When you combine red and yellow it’s about speed, quickness. In, eat and out again. "Yellow is also the most visible colour ...

Red is another color that is frequently paired with yellow in fast food company logos to instill desire ... that reinforce your message such as green shades and earthy colors," Nikki Hesford ...

The McDonald's 'golden arches' emblem is one of the most distinctive logos ... red isn't as ubiquitous as that yellow in the McDonald's branding - especially in Europe, where a dark green ...