Gucci is entering into a partnership with SuperPlastic for the launch of SuperGucci. The NFT release is another recent collaboration of the luxury brand with SuperPlastic. SuperGucci is a ...

As luxury brands continue to grapple with issues that have long preoccupied the industry—namely, sustainability and discrimination—Gucci has launched a program to reduce its environmental footprint ...

In an unexpected career twist, former Olympic snowboarder Trevor Andrew has spent the past four years covering every available surface with crudely drawn Gucci logos. Known on Instagram (and elsewhere ...

As Gucci unveils a (temporary) new version of its 87-year-old logo, we ask if we’re finally seeing the end of sans serif mania, and a new, weirder approach to branding from the fashion industry In his ...

Ultra-luxury brand Gucci has unveiled a new logo and it’s receiving a mixed bag of reviews amongst consumers. The handwritten logo appeared on the brand’s social media and is apparently all part of ...