H&M cannot win on price alone and must make its clothes more trendy and of higher-quality in the fiercely competitive fast-fashion sector, its CEO Daniel Erver told Reuters. In his first year as CEO, ...

H&M’s goal is “improving what makes the biggest difference for the customer and removing what doesn’t,” CEO Daniel Ervér said.

The Swedish retailer is harnessing K-pop, whose influence on global fashion is undeniable. Global fashion brand H&M Hennes & ...

H&M added that group sales increased by 4% over the two months to January 28 as demand accelerated. Bosses at the business have overseen a shake-up in recent months which included the closure of ...

In his first year as CEO, Erver has spearheaded investments in marketing to boost the H&M brand's appeal, as well as a push to speed up product development as the retailer tries to regain market ...