The healthcare professional (HCP) meeting landscape is evolving, but even as it adjusts to the demands of the digital age new research has shown that face-to-face meetings retain a prominent place in ...

Addressing the challenges created by virtual meetings with HCPs, what we have learned about virtual meetings so far, and a look into the future. Our medical communications agency attends, facilitates, ...

It is easy to assume that healthcare providers (HCPs) all want to go back to in-person meetings after having been confined to Zoom and Microsoft Teams meetings during the pandemic years. Anecdotally, ...

Encounters with healthcare providers (HCPs) requires diligent preparation. Beyond understanding the value of the therapies you're offering, all touchpoints and conversations are of the highest ...

Reaching out to doctors with more digital content during the pandemic? Think quality over quantity, says a new Accenture study on pharma-healthcare professional interactions. The good news? More than ...

Engaging HCPs has always relied on the 4Rs: right message, right target, right channel, and right time. But what do HCPs want and need now that will create an opportunity to receive your brand’s ...