Swedish fast-fashion retailer H&M is working to buy more of its clothes and accessories from suppliers closer to its key markets in Europe and the U.S., its finance chief told Reuters on Thursday, in ...

Mr Erver added: “During 2024, we made significant improvements. “Our priority was the H&M product offering, with an initial focus on womenswear, where we increased our trend responsiveness and overall ...

In his first year as CEO, Erver has spearheaded investments in marketing to boost the H&M brand's appeal, as well as a push to speed up product development as the retailer tries to regain market share ...

H&M employs more than 100 designers at its headquarters in Stockholm who are tasked with analyzing emerging fashion trends and translating them into product designs. "Inspiration comes from a ...

such as H&M introducing consumers to its products with a quiz that generates which back-to-school style they are. Through Twitter and Facebook, H&M shared a link to a micro-site, where users answered ...

Mr Erver added: “During 2024, we made significant improvements. “Our priority was the H&M product offering, with an initial focus on womenswear, where we increased our trend responsiveness and ...