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This story appears in the February 2019 issue of National Geographic magazine. Ketchup—that cheerful red sauce sold in handy glass bottles—first came on the American market in the 19th century.

That includes the logo, wordmark, color palette, and “It Has to Be Heinz” tagline, as well as Heinz shapes like the glass bottle, ketchup packet, and keystone shape that outlines the logo.