COLGATE has launched its first-ever Colgate Optic White Purple Serum, a whitening booster that redefines what it means to ...

You can find her words in Food and Wine, Byrdie, flourish, VinePair, Mind + Body, and more. KFC is introducing a fried chicken-flavored toothpaste, and (sigh) it apparently features flavors inspired ...

The caveat: Toothpastes with high amounts ... a purple toothpaste. The paste's purple tint temporarily counteracts any yellow tones in teeth for an instantly brighter-looking smile.

When you think of your beauty routine, teeth might not be the first thing that comes to mind—but Colgate is on a mission to change that. Their latest launch, the Colgate Optic White Purple Serum, is ...