Meanwhile an IKEA ad for an upcoming store opening on Oxford Street in London has been turning heads for months. Here FEMAIL ...

What turns a commercial into a cultural phenomenon? The programme On The Red Dot revisits Singapore’s iconic adverts and hears from some of the creative minds behind them to find out.

next to IKEA's Hammersmith store and the second is nestled in leafy Greenwich. In the Hammersmith City branch, customers are faced with self-service screens where they can order their food before ...