India has emerged as one of biggest growth markets for Swedish home furnishings retailer Ikea, as it expands its presence in the country.

The retailer flips its global strategy in India, launching online-first to tap into digital-savvy shoppers and decode evolving consumer preferences.

North India is the country’s largest home furnishing market. “The e-commerce approach first helps us to reach more customers ...

IKEA has expanded its presence to Delhi-NCR and nine satellite cities across North India – here's how to shop from the furniture giant.

On our way to IKEA’s ongoing Saket pop-up, the city’s obsession with the 82-year-old Swedish home furnishing company is quite ...

Much before IKEA products were available in India, many e-commerce platforms sold dupes of the product and lack of consumer awareness made it worse. How does IKEA plan to tackle the issue of ...

The company has launched e-commerce services in Delhi NCR and nine adjacent markets, marking its foray into north India. It was previously present in 60 cities across south India.

Ikea India expects its sales in North India to grow at an above-normal pace over the next two years, driven by strong demand for home decoration and kitchen products. Bhavana Jaiswal, country e ...