Consider key components when designing your logo, including important principles of logo design. What is a logo and what does it do? It is the summation of who you are as a business. It represents you ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative industries. In the article that follows, I'll share 7 hot trends that are likely to ...

There are a dozen or more ways to handle the process of designing a logo for a business. For example, you can do it yourself as the entrepreneur behind the company; hire a firm or a freelancer to ...