The brand quickly made its mark in the beer industry. By 2003, an estimated 74% of Michelob Ultra sales came from new drinkers who might not have purchased beer otherwise. The brand's unique ...

The brewing giant can still boast ... king of the keg. Michelob Ultra’s rise signals a new era where calories count, Instagram clout matters, and celebrity endorsements can make or break a ...

As part of a series showcasing the shortlisted entrants for Brand Partnership of the Year at the Autosport Awards, we look at ...