While creating social media content can drum up sales, it also helps build trust and creates a community where women feel ...

With this abundance of product recommendations the problem is how to sort through all the noise and discern what’s actually ...

It’s lightweight and lasts all day without feeling heavy or cakey. The semi-matte finish keeps my skin looking fresh and ...

From skin care to hair care to fragrances, ELLE’s beauty editors have rounded up the best and most inventive products of 2024 ...

For its fiscal second quarter, ended Sept. 30, e.l.f. Beauty sales soared 40% year over year to $301.1 million, easily ...

Now more than ever our goal is to spread the pure happiness that comes from using a good product. It’s about the special ...

beauty Advent calendars are a great way to familiarize yourself with a new beauty brand or new beauty products. If you’re ...

These are the best new mascaras, lipsticks, blushes, foundations and more you’ll want to add to your makeup bag.

Keep reading for a full edit of skincare that will basically erase your blackheads and whiteheads, below-the-chin picks your ...

The Fortnite team announces a delay for the game's widely anticipated new cosmetic option, Kicks, originally slated for a ...