it has been a tradition for Adidas to celebrate athletes, congratulating them in a very unique way. Tracing back to the roots, the 1936 Berlin Olympics marked a historic moment when Jesse Owens ...

At the time, the tracks that Jesse Owens had to run on were made from cinders, and the Adidas shoes he wore had extra-long, hand-forged spikes to push off when the race started. Owens became a ...

American troops who were fans of Jesse Owens bought Dassler shoes and helped spread the word about the company back home. What happened to Adidas after the war? Ironically, the end of World War II ...