Different price-promotion types have different influences on sales and brand perception in the premium automotive market. Direct-price reduction has the strongest positive impact on sales numbers.

This could mean a business adapting their price, adopting new types of promotion, updating their product or changing distribution channels as required.

This could mean a business adapting their price, adopting new types of promotion, updating their product or changing distribution channels as required.

Different price-promotion types have different influences on sales and brand perception in the premium automotive market. Direct-price reduction has the strongest positive impact on sales numbers.