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· 2h

LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks.

Graphic Policy · 1d

LEGO Reveals LEGO Smart Play at CES

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LEGO unveils interactive 'smart brick'

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Lego goes hi-tech in new Star Wars sets - no app or screen required

It's not just your average plastic Lego brick, but the popular toy brand has today announced a brand new innovation called Smart Play, which will bring interactivity to Lego play and new Lego sets.

· 17h

CES 2026: Biggest change to Lego in 50 years

· 15h

Lego reveals NEW type of brick we’ve never seen before & promises they’ll ‘bring your creations to life’

· 16h

Lego launches Smart Brick and high tech Star Wars toys at CES 2026 in Las Vegas

The company says the new smart bricks, tags and mini figures are the result of never seen, cutting edge innovation which will create a new interactive experience for youngsters.

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Lego unveils a technology-packed Smart Brick at CES 2026

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Lego announces Smart Brick, the ‘most significant evolution’ in 50 years

Business Insider

Lego YouTubers are building massive followings and creating a unique genre of content that taps into viewers' nostalgia

Lego building is a hugely popular genre on YouTube with hundreds of millions of views. Uploads can range from complex constructions to timelapses of simple builds. One YouTuber told Insider he thinks it's childhood nostalgia that keeps viewers coming back.

IGN

Breaking Down the Across the Spider-Verse LEGO Scene With the Teen Who Animated It

In Spider-Man: Across the Spider-Verse, there’s a delightful scene where The Spot (voiced by Jason Schwartzman) pops his head through one of his portals and we’re introduced to the Peter Parker/Spider-Man of the LEGO universe. It seems like a simple ...