Fairfield Residential’s Aaron Donofrio and MHN’s Corina Stef on how digital marketing turns data and judgment into real ...

Overview LinkedIn has evolved from a job-search platform into a powerful business and marketing ecosystem.Businesses can use ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

Every day, it seems we are exposed to ads everywhere we turn, making it more challenging than ever to stand out in a crowded inbox or social media feed. We don’t just need visibility; we need ...

In today's hyper-connected marketplace, mastering omnichannel lead generation is not just advantageous; it's essential for business success. I've observed firsthand the transformative power of ...

Opinions expressed by Digital Journal contributors are their own. In the competitive landscape of today’s business world, understanding the importance of lead generation strategies is crucial. A lead ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

AUSTIN, Texas, Sept. 20, 2021 /PRNewswire/ -- To help marketers execute campaigns that generate highly qualified sales opportunities and accelerate deal cycles, Oracle today announced Oracle Fusion ...

Events have been an integral part of the B2B marketing toolkit for generating qualified leads. And today, many of those events are offered in all-virtual or hybrid formats. Embracing technology to ...

Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. No wonder lead generation is always top of mind for B2B marketers.

Let’s face it, lead generation can be a real pain. One month you’re drowning in prospects. The next you’re wondering if your website’s broken because nobody’s filling out your contact form. I’ve been ...

Overview: Digital marketing books help build strong foundational knowledge that goes beyond fast-changing tools and platforms ...