Lever 2000, a bar soap that has languished in a single test market for more than two years, has the green light for a national launch in 1990, sources say. The 8 percent-plus share that Lever has ...

Lever 2000 obviously hasn`t soft-soaped its way into brand prominence. Boosted by hefty advertising and promotion, Lever 2000 has been producing some knockout share figures in the $1.4 billion-a-year ...

And now a page from our "Sunday Morning" Almanac: May 7th, 1925, 92 years ago today … the day British manufacturer William Lever died at age 73. Together with his brother James, William Lever founded ...