A protest in Boston outside the Liberty Mutual office over the mascot shows how deep the hate goes.

What's yellow, fluffy and has a name that's likely to get stuck in your head? The insurance sector's newest TV star. Liberty Mutual worked its way into consumers' brains over the past decade with a ...

Liberty Biberty is not an AI-generated character, but rather a puppet from Jim Henson's Creature Shop.

Last Sunday afternoon, a social media driven "protest" against Liberty Mutual Insurance Co.'s fuzzy yellow mascot Liberty ...

What’s yellow, fluffy and has a name that’s likely to get stuck in your head? The insurance sector’s newest TV star. The character may look odd, but the strategy behind it is anything but. The ...