Liberty Biberty, the insurer’s bright-yellow puppet mascot, has inspired a surprisingly passionate anti-fan base.

Last Sunday afternoon, a social media driven "protest" against Liberty Mutual Insurance Co.'s fuzzy yellow mascot Liberty ...

Liberty Biberty is not an AI-generated character, but rather a puppet from Jim Henson's Creature Shop.

A protest in Boston outside the Liberty Mutual office over the mascot shows how deep the hate goes.

The yellow fluff ball features bright blue eyes and the Statue of Liberty crown. Here is how it's dividing the internet.

Liberty Mutual’s fluffy yellow mascot has apparently become such a nuisance that people are taking to the streets to demand his removal. And this time, the insurance company can’t blame the ...

And that is what Liberty Mutual has done with its “Liberty Biberty” mascot -- a “weird yellow fuzzball” according to Connor ...

What's yellow, fluffy and has a name that's likely to get stuck in your head? The insurance sector's newest TV star. Liberty Mutual worked its way into consumers' brains over the past decade with a ...