With its new ad formats, LinkedIn is focused primarily on boosting B2B marketers’ brand awareness throughout the funnel via high-attention placements, AI-powered tools and expanded personalization.

Convincing B2B brands to test LinkedIn Ads is getting easier as Google’s CPCs continue to rise. For its part, LinkedIn has helped make a case for itself with some much-needed updates lately, including ...

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.