Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads? Most of the time, it’s not a simple either-or decision; however, there are signals that can help guide how you prioritize ...

Are you running ads on just one platform for your B2B clients? If so, you might be leaving valuable leads and opportunities on the table. Think about it: B2B sales often take a while and involve ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...