In a prior article, we discussed the importance of links regarding where a webpage ranks. Linking still matters regarding where a webpage ranks in the search engines. While some may diminish links’ ...

Google’s John Mueller recently answered the question of whether internal links in the footer or header are used differently by Google. Google’s John Mueller gave an explanation of the slight ...

Your internal link structure is rotting. Not dramatically and not all at once, but quietly, page by page, over months and years, the architecture you built is drifting into a bottomless pit. Okay, ...