Colors in and of themselves have a lot of personality. In fact 80 % of consumers say that color increases brand recognition. The Logo Company studied the colors of the logos of a handful of ...

To combine colors, artists and designers often use a tool called color wheel. A color wheel. There are a few ways you can use the science of color theory to combine different colors for your designs.

Google experimented with lots of Chrome logo redesigns. A subtle new icon appeared in Chrome 100, but some of the proposals could have seen a big change to the Chrome logo.

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...