Brand Admiration: Building a Business People Love, the authors argue that strong brand reverence has a direct impact on the following: Ultimately, all of those things can have a very tangible impact ...

For some, their signature in the Declaration of Admiration might be the only lasting record of ... enjoy the doodles of schoolchildren, and look for the signatures of family and friends.

(Hint: Check out #SpiritAirlines on Twitter.) So, why the difference? Two words: brand admiration—a new concept about to be introduced by marketing researchers C. Whan Park, Deborah J. MacInnis, and ...