You’re looking for a candidate who demonstrates that he or she can think strategically about how to align marketing communications across channels to achieve your sales goals.

Here’s a list of the 5 essential skills that you should be looking for when hiring a content marketer. 1. A master wordsmith. I should start this list with the obvious and most important skill ...

Recruiting truly great marketing leaders is actually a very hard problem. This isn’t for lack of interest, either. Research shows that more than 20 percent of college graduates enter the ...

What should you look for in a marketing manager? Here are 4 considerations that our sources say are necessary to be a successful marketer today. Communication is Key.

If you’re a marketing agency, you’d do well to skim this list and ensure you have answers for the kinds of questions brands may have. I know I get my employees.

Discover what responsibilities marketing professionals have, what type of skills they possess, and what a marketing salary might look like. Written by Doug Wintemute, Contributor Feb. 23, 2022 at ...

Looking for a Third Party to Manage Your Database? By . Thursday, September 22, 2005. ... Since database marketing has grown from its, somewhat modest, roots of the basis of the most direct marketing ...