You’re looking for a candidate who demonstrates that he or she can think strategically about how to align marketing communications across channels to achieve your sales goals.

What should you look for in a marketing manager? Here are 4 considerations that our sources say are necessary to be a successful marketer today. Communication is Key.

I n today's fast-paced B2B content marketing environment, thought leadership stands out as a powerful way to build ...

If you’re a marketing agency, you’d do well to skim this list and ensure you have answers for the kinds of questions brands may have. I know I get my employees.

Pitching a client or looking for a marketing job—why the sales process is the same. Strategies that help individuals stand out are the same tools agencies need to win business.

DC Comics is looking for a new Director of Marketing at Burbank in Los Angeles. Here's what the job entails... will you apply? Published Tue, 09 May 2023 09:57:10 -0500 ...

Marketing has always been a hamster wheel: a constant, never-ending race to produce enough campaigns, content, and results. In the past, that relentless pace required marketing teams to scale, adding ...

Here are five things to look for when choosing a marketing analytics partner. 1. Objective, third-party perspective When choosing a measurement partner, consider the company’s core capabilities.

Expert Opinion Content Marketing: A Crucial Strategy for Any Lawyer Looking to Build and Expand Credibility, Awareness Unlike traditional advertising, content marketing isn’t about selling.

What will the marketing recruitment landscape look like in 2023? By many accounts it’s an uncertain picture, with the impact of budget cuts, rising costs and inflation difficult to determine. While ...

Ensuring you have the right mix of people on your team is vital to its success. Susan Pechman, chief marketing officer at the NPD Group, offers advice for recruiting the right marketers A wise mentor ...