The latest water cooler talk has centered around QR codes on players' helmets, an initiative enacted ... its NIL Collective logo on its field. LSU football coach Brian Kelly said Wednesday that ...

LSU Athletics and Playfly Sports have announced that LSU GOLD, the athletic department’s award-winning premium content subscription service powered by WMT Digital and Sport & Story, is being ...

LSU coach Brian Kelly said putting QR codes on helmets “just doesn’t feel collegiate for me,” Wednesday on the SEC teleconference. Last week, Oklahoma State announced it would use QR codes ...

LSU announced Wednesday that it will not change its pregame routine to have its teams be on the field/court/playing surface, contrary to a request/edict/demand from Gov. Jeff Landry earlier this year.